Lead generation’s main purpose is to draw in new business and turn them into long-term customers. It’s important to understand that Lead Generation is a process, not an event. How you set up your processes is the key to attract, convert, close, and retain your new customers. As a Kelowna internet marketing company, we create lead generation forms to attract prospects to take action.
For many of us we tend to complicate the process by building disproportionate scenarios of what ifs when leading prospects to our website. We will always encounter unusual or special circumstances. I find it is more effective to go with the ebbs and flows of online marketing than to be too structured. There are so many variables when it comes to building and setting up a lead generation for any business. The process provided here is a guideline to build a flexible and pliable foundation. What we are really aiming to achieve boils down to four specific areas: Attract, Convert, Close, and Retain. Let’s begin with Attract
Attract – Drive traffic to your business website
Over the years I have made my website the main focal point to draw and attract new leads. I like to view it as my business headquarters. I use to think having numerous online platforms would draw more business to me. Great idea BUT I was missing one small detail; nothing was organized and felt fragmented. I finally realized to simplify my processes I needed to sync all my platforms to one website. This one adjustment has helped me to showcase my expertise of the products and services. From my website, I drive traffic to all my social media platforms, e-newsletter, webinars, videos, interviews, online columns. My website is now the core for all my marketing endeavors.
Showcase Your Business Expertise
Display your expertise by writing articles others will view as valuable for their business. Another value is to become the-go-to website people in your industry go to find out new trends and gems of information. Google algorithms love click traffic which helps increase your search engine optimization. Some of your articles may even be created as backlinks. When this happens someone sees the value of your article and has created a link on their website. Each time the link is opened on another website, it opens up your website. The more traffic to your website, the more opportunity for new prospects to view what services you offer. The article content can be anything from describing a product, a service, a company, or industry specific.
Digital Advertising Platforms
There are numerous ways to spend money on online advertising. As the internet is flooded with advertisements, giants like Facebook, Google, Twitter, LinkedIn, and now Instagram have seized onto this mega-million dollar advertisement dynasty. You will need to pay a premium price if you want a wider audience to view your content. A webinar is one example. The more you pay the larger the sphere will view your video or content post. The hope is your content or advertisement is alluring and attractive enough for your connections to open and take the action you worked hard to set up.
Are you looking for fresh, out-of-the-box ideas to lead new prospects to your website? Contact us to start the conversation. Let us help your ideas become a reality.
This article is the first of a series of four. Watch for the next article on convert.